Increasing Traffic with a Refreshed Brand

30 Year Regional Sporting Goods Retailer

Retailer didn’t think about e-commerce and digital advertising when they started decades ago. Today’s consumers have access to shop online, wherever they are. Building, managing, and delivering content for so many products stretches traditional marketing teams and tools too far.

Challenge

This retailer stored product info across internal systems. They didn’t have conventions for file names or folders. Data was incomplete. Photography was inconsistent. Branding was non-existent.

No online or digital marketing or “content driven” website
Manual processes slowed work and caused mistakes
Low-resolution photo files
Structured, targeted, monthly and quarterly campaigns non-existent

Solution

UniMinds updated their logo and branding imagery to attract a younger audience. We worked with the retailer to design and install an online shop and inventory system to manage assets, products, data, and offers. We created a “Pro Outdoor Enthusiast” content portal to be used as a Mini Publication inside their new website. Created social media platforms that introduced readers to the company. In turn, building credibility and expertise for the retailer.

Impact

The platform seamlessly distributes the retailer’s content, expertise, and available products. Today, this retailer is the Number 1 seated, privately owned, outdoor and hunting retailer in the region.