Marketing

UniCDN© Platform

Traditional marketing methods are labeled “outbound” — because it is fundamentally about pushing a message out. Inbound Marketing is all about attracting people into your site or publication, sharing the relevant information, creating useful content for your viewers, and offering helpful ideas. In turn, this creates awareness, excitement, education, and of course, sales.

The next question was — if the concept of inbound was so easy to understand and inspiring, why weren’t more businesses doing it?

The reason was clear: it was too hard to get started. There were content management systems and SEO tools and social media applications and marketing automation tools and on…and on…and on. Many of these individual tools were great — but the task of gluing them together was overwhelming.

We wanted to stop the madness.

Our UniCDN© Publishing Platform was the perfect fit to integrate into the inbound process! One integrated system helped us to transform how we market and sell to our target demographics and readership.

And here we are today, sharing with you, what we have learned.