{"id":71,"date":"2020-01-27T08:15:05","date_gmt":"2020-01-27T14:15:05","guid":{"rendered":"https:\/\/demosites.io\/web-agency-gb\/?page_id=71"},"modified":"2022-02-13T16:26:08","modified_gmt":"2022-02-13T22:26:08","slug":"casestory1","status":"publish","type":"page","link":"https:\/\/uniminds.com\/unicdn\/casestory1\/","title":{"rendered":"Case Story 1"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:320px\"><span aria-hidden=\"true\" class=\"has-nv-site-bg-background-color has-background-dim-100 wp-block-cover__gradient-background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container\">\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-1 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:70%\">\n<h1 class=\"has-text-align-left has-neve-text-color-color has-text-color\" id=\"increasing-traffic-with-a-refreshed-brand\"><span style=\"color:var(--nv-dark-bg)\" class=\"tadv-color\">Increasing Traffic with a Refreshed Brand<\/span><\/h1>\n\n\n\n<p class=\"has-neve-text-color-color has-text-color\" style=\"font-size:22px\">How we helped a regional sporting goods retailer get a brand-consistent website that converts visitors into clients.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:30%\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:600px\"><span aria-hidden=\"true\" class=\"has-nv-light-bg-background-color has-background-dim-100 wp-block-cover__gradient-background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-container-2 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:30%\">\n<p class=\"has-text-align-center has-large-font-size\"><span style=\"color:var(--nv-dark-bg)\" class=\"tadv-color\"><strong>Hunting &amp; Outdoor Sports Retailer In The Driftless Region<\/strong><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"400\" height=\"400\" src=\"https:\/\/uniminds.com\/unicdn\/wp-content\/uploads\/2022\/02\/casestory_1.jpg\" alt=\"\" class=\"wp-image-4043\" srcset=\"https:\/\/uniminds.com\/unicdn\/wp-content\/uploads\/2022\/02\/casestory_1.jpg 400w, https:\/\/uniminds.com\/unicdn\/wp-content\/uploads\/2022\/02\/casestory_1-300x300.jpg 300w, https:\/\/uniminds.com\/unicdn\/wp-content\/uploads\/2022\/02\/casestory_1-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-size: 20pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>UniMinds Relationship<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt; color: #000000;\"><strong>Integrated Media Agency<\/strong><\/span><br \/><span style=\"font-size: 14pt; color: #000000;\"><strong>Traditional + Digital<\/strong><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">\n<p class=\"has-large-font-size\"><span style=\"color:var(--nv-dark-bg)\" class=\"tadv-color\"><strong>30 Year Regional Sporting Goods Retailer<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color:var(--nv-dark-bg)\" class=\"tadv-color\">Retailer didn\u2019t think about e-commerce and digital advertising when they started decades ago. Today\u2019s consumers have access to shop online, wherever they are. Building, managing, and delivering content for so many products stretches traditional marketing teams and tools too far.<\/span><\/p>\n\n\n\n<p class=\"has-large-font-size\"><span style=\"color:var(--nv-dark-bg)\" class=\"tadv-color\"><strong>Challenge<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color:var(--nv-dark-bg)\" class=\"tadv-color\">This retailer stored product info across internal systems. They didn\u2019t have conventions for file names or folders. Data was incomplete. Photography was inconsistent. Branding was non-existent.<\/span><\/p>\n\n\n\n<p><span style=\"color:var(--nv-dark-bg)\" class=\"tadv-color\">No online or digital marketing or &#8220;content driven&#8221; website<br>Manual processes slowed work and caused mistakes<br>Low-resolution photo files<br>Structured, targeted, monthly and quarterly campaigns non-existent<\/span><\/p>\n\n\n\n<p class=\"has-large-font-size\"><span style=\"color:var(--nv-dark-bg)\" class=\"tadv-color\"><strong>Solution<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color:var(--nv-dark-bg)\" class=\"tadv-color\">UniMinds updated their logo and branding imagery to attract a younger audience. We worked with the retailer to design and install an online shop and inventory system to manage assets, products, data, and offers. We created a &#8220;Pro Outdoor Enthusiast&#8221; content portal to be used as a Mini Publication inside their new website. Created social media platforms that introduced readers to the company. In turn, building credibility and expertise for the retailer.  <\/span><\/p>\n\n\n\n<p class=\"has-large-font-size\"><span style=\"color:var(--nv-dark-bg)\" class=\"tadv-color\"><strong>Impact<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color:var(--nv-dark-bg)\" class=\"tadv-color\">The platform seamlessly distributes the retailer\u2019s content, expertise, and available products. Today, this retailer is the Number 1 seated, privately owned, outdoor and hunting retailer in the region.<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:600px\"><span aria-hidden=\"true\" class=\"has-nv-site-bg-background-color has-background-dim-100 wp-block-cover__gradient-background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container\">\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-neve-text-color-color has-text-color\" id=\"other-case-stories\">Other Case Stories<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"400\" height=\"400\" src=\"https:\/\/uniminds.com\/unicdn\/wp-content\/uploads\/2022\/02\/casestory_2.jpg\" alt=\"\" class=\"wp-image-4048\" srcset=\"https:\/\/uniminds.com\/unicdn\/wp-content\/uploads\/2022\/02\/casestory_2.jpg 400w, https:\/\/uniminds.com\/unicdn\/wp-content\/uploads\/2022\/02\/casestory_2-300x300.jpg 300w, https:\/\/uniminds.com\/unicdn\/wp-content\/uploads\/2022\/02\/casestory_2-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt; color: #000000;\"><strong>Spending Smarter on Technology &amp; Media<\/strong><\/span><\/p>\n\n\n\n<div class=\"wp-container-4 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-nv-dark-bg-color has-neve-link-color-background-color has-text-color has-background\" href=\"\/unicdn\/case-story-2\/\" style=\"border-radius:16px\">Read Story<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"400\" height=\"400\" src=\"https:\/\/uniminds.com\/unicdn\/wp-content\/uploads\/2022\/02\/casestory_3a.jpg\" alt=\"\" class=\"wp-image-4055\" srcset=\"https:\/\/uniminds.com\/unicdn\/wp-content\/uploads\/2022\/02\/casestory_3a.jpg 400w, https:\/\/uniminds.com\/unicdn\/wp-content\/uploads\/2022\/02\/casestory_3a-300x300.jpg 300w, https:\/\/uniminds.com\/unicdn\/wp-content\/uploads\/2022\/02\/casestory_3a-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n\n<p style=\"text-align: center;\"><strong><span style=\"color: #000000; font-size: 14pt;\">E-Commerce for a \u201cNon-Tech Industry\u201c<\/span><\/strong><\/p>\n\n\n\n<div class=\"wp-container-5 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-nv-dark-bg-color has-neve-link-color-background-color has-text-color has-background\" href=\"\/unicdn\/case-story-3\/\" style=\"border-radius:16px\">Read Story<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:150px\"><span aria-hidden=\"true\" class=\"has-nv-dark-bg-background-color has-background-dim-100 wp-block-cover__gradient-background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container\">\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt;\"><strong>Interested In More<\/strong><\/span><br><span style=\"font-size: 24pt;\"><strong>Case Stories?<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 48pt; font-family: impact, sans-serif;\"><strong>LET&#8217;S TALK<\/strong><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-6 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-nv-dark-bg-color has-neve-link-color-background-color has-text-color has-background\" href=\"\/unicdn\/schedule-free-consultation\/\" style=\"border-radius:16px\">SCHEDULE A FREE CONSULTATION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"default","neve_meta_container":"","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"on"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Story 1 - UniMinds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uniminds.com\/unicdn\/casestory1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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